Hi! I'm Luiz Pegoraro, a Brazilian graphic designer and and co-founder of FatFaceStudio, a boutique branding and packaging design studio that helps food, beverage, and lifestyle brands come to life with bold visuals and strategic concepts. After more than ten years working closely with founders and young entrepreneurs, I’ve developed an overall understanding of business, brand building, and the emotional triggers that shape consumer perception.
Currently I'm based in New Delhi, India until the end of 2025, running the studio in Brazil remotely from here. I'm open to global collaborations, agency partnerships, and creative leadership opportunities.
Citizenship
Brazilian / Italian
Citizenship
Brazilian / Italian
Experience
FatFaceStudio
Co-founder and Creative Director
2018 – today
As Creative Director at FatFace, I oversaw all aspects of the studio’s operations, from understanding client needs to leading and guiding the team across Insights, Research, UX, Strategy, and Branding projects for diverse clients around the world. Over the past seven years, I’m proud to have consistently delivered high-quality work, shaping impactful and meaningful solutions in close collaboration with my team.
Co-founder and Creative Director
2018 – today
As Creative Director at FatFace, I oversaw all aspects of the studio’s operations, from understanding client needs to leading and guiding the team across Insights, Research, UX, Strategy, and Branding projects for diverse clients around the world. Over the past seven years, I’m proud to have consistently delivered high-quality work, shaping impactful and meaningful solutions in close collaboration with my team.
Key responsibilities included:
Strategic briefing and alignment with clients
Project management and workflow coordination
Leading and mentoring the creative team
Development of creative concepts and brand direction
Freelancer Graphic Designer
2014 –– 2017
Art Director
2012 –– Sambba Propaganda / BR
2013 –– Neovox / BR
Jr Art Director
2009 – OneWG
Education
BA in Graphic Design
Federal University of Santa Catarina / BR
Pgdip Fine Arts
University of Arts London
Awards
Dieline Awards 2025 – Banana Milk (Gold)
Latin American Design Award 2025 – Banana Milk (Silver)
DNA Paris 2025 – Banana Milk (Gold)
DNA Paris 2025 – Unika Brewery (Honorable mention)
NY Product Design 2025 – Unika Brewery (Silver)
NY Product Design 2025 – Banana Milk (Silver)
Latin American Design Award 2024 – Nice Foods (Bronze)
Bienal design gráfico 2024 – Cerveja 048 (Gold)
Brasil Design Award 2021 – Cerveja 048 (Silver)
Brasil Design Award 2020 – Emana Packaging (Silver)
Brasil Design Award 2020 – Electra Visual Identity (Bronze)
Contact
luizpegorarojr@gmail.com
Instagram: @luizpegoraro
Strategic briefing and alignment with clients
Project management and workflow coordination
Leading and mentoring the creative team
Development of creative concepts and brand direction
Freelancer Graphic Designer
2014 –– 2017
Art Director
2012 –– Sambba Propaganda / BR
2013 –– Neovox / BR
Jr Art Director
2009 – OneWG
Education
BA in Graphic Design
Federal University of Santa Catarina / BR
Pgdip Fine Arts
University of Arts London
Awards
Dieline Awards 2025 – Banana Milk (Gold)
Latin American Design Award 2025 – Banana Milk (Silver)
DNA Paris 2025 – Banana Milk (Gold)
DNA Paris 2025 – Unika Brewery (Honorable mention)
NY Product Design 2025 – Unika Brewery (Silver)
NY Product Design 2025 – Banana Milk (Silver)
Latin American Design Award 2024 – Nice Foods (Bronze)
Bienal design gráfico 2024 – Cerveja 048 (Gold)
Brasil Design Award 2021 – Cerveja 048 (Silver)
Brasil Design Award 2020 – Emana Packaging (Silver)
Brasil Design Award 2020 – Electra Visual Identity (Bronze)
Contact
luizpegorarojr@gmail.com
Instagram: @luizpegoraro
