Electra Ramen Bar
Naming, branding, identity, signage. Electra is a trendy ramen bar located in Florianópolis, a tropical island on the south of Brazil. Our main goal was to create something away from the tradicional Japanese cuisine as the chef is a Brazilian who loves and study the oriental culinary but doesn't have any family or direct connection with Japan. The briefing was to imagine the place as a cyber punk hideout for the "mafia" were the big boss was a Japanese young woman. We partnered with Emanuella Wojcikiewicz Architects to created cyber punk atmosphere with a lot of neon lights and electricity flowing all over the place. From that we created an ocidental name exploring this concept and branding materials bringing the neon colors and the super busy aesthetic of Japanese streets. Role: Creative director / Designer
